attitude not included

Q: Pacific Mango has been around for almost six years right?
A: Almost to the day. Started in March 2003 I think, but my memory isn’t the best, old age and all.

Q: What is it you actually do because most of the company is centred around the design and website aspect...or am I wrong?
A: Well, you're not entirely wrong. It’s a bit of a story.

Q: I have time.
A: O.K when we started, we specialised in radio, design and communications. Michele is great in the design field and had previous experience as a senior Communications manager in the private and public sectors. I loved dealing with people, looking for suitable avenues to help them advertise. I knew radio, so that was it. I'm afraid my initial offering was simple but effective. I'm far more complex now and company's branched out into other areas, such as media planning and buying and custom publications.

Q: How did you end up in advertising?
A: I had the sense of humour! Apparently you need one for this business.

Q: How easy has it been to stay in business?
A: You mean as in explain how "I'm not sleeping in the street?"

Q: Yeah, I mean how have you survived over the years?
A: Well there isn’t a Ferrari if that’s what you're asking.

Q: I didn’t see one in the drive-way.
A: I've got a drive-way?

Q: The one I came up in.
A: Oh, that driveway. That’s not mine, it’s owned by the bank. Getting back to your question though, it's not easy but we survive because we try and do things better and I mean genuinely try and deliver a better service.

Q: MacDonalds prides it self on their service all the time.
A: Yeah, but we don’t sell food.

Q: What is it you do sell at Pacific Mango?
A: There’s no real answer to that one.

Q: Come on...you’re just trying to do the new-age spin-doctor routine...the so called we are everything but not really the specialists at anything.
A: No. I mean we like to hear what it is that you have a problem with - we then come back with ideas on how to achieve what you want. If you don’t like our ideas, you’ll go somewhere else, simple. We have ideas, experience and a unique way of approaching things, be it advising on advertising, your website or your printed publications. The list goes on, as we say.

Q: One last question.
A: Shoot

Q: If Pacific Mango was a McDonalds what would it look like?
A: Are you serious?

Q: Yes.
A: I'd get rid of the guy with the orange wig first, kill the playgrounds. Move in some comfortable seating and some shagpile carpeting and then channel jazz through. It would be illegal for any hip-hop to be played within those walls.